# AMS Campaign Targets

- BigQuery table name: `amazon_ads_ams_campaign_targets`
- Available in: Amazon Ads
- Data scheme index: https://api.datadoe.com/api/v1/spec/data-scheme.md

Amazon Marketing Stream targeting configuration events from dataset ads-campaign-management-targets.

- Source type: `AMAZON_ADS`
- Source ID: `709f627e66f3f0a59d43e045d33f19b4ae649c827295cea211574d5dd4ae750b`
- Requires a date period: no
- Contains PII: no
- Premium table: no
- User-managed: no
- Default dataset: no
- Rows count towards billing: yes
- Hub: https://www.datadoe.com/hub/data-scheme?source=AMAZON_ADS&table=709f627e66f3f0a59d43e045d33f19b4ae649c827295cea211574d5dd4ae750b

## Fetch periods

- `CONTINUOUS`

## Related actions

- `AMAZON_ADS_TARGETS_ADD` — writes: writes rows to this table
- `AMAZON_ADS_TARGETS_UPDATE` — writes: writes rows to this table
- `AMAZON_ADS_TARGETS_REMOVE` — writes: writes rows to this table
- `AMAZON_ADS_TARGETS_FIND` — live: reads a fresher live value

## Columns (30)

- `marketplace_id` (`TEXT`, required) — Amazon provided ID that represents a specific country where the Seller or Vendor operates.
- `marketplace_country_code` (`TEXT`, required) — ISO country code for the Amazon marketplace.
- `marketplace_country_name` (`TEXT`, required) — Human-readable country name for the marketplace (derived from marketplace_id).
- `seller_or_vendor_id` (`TEXT`, required) — DataDoe account identifier used by MCP/API calls (sellers_and_vendors_list, exports). Not unique in amazon_sellers_and_vendors_context when one account has multiple connection contexts — join that table on connection_context_id instead.
- `seller_or_vendor_name` (`TEXT`, required) — DataDoe connection context display name for the seller or vendor.
- `marketplace_seller_id` (`TEXT`, nullable) — Amazon Seller Central seller ID from the connection (connection_seller_id). Null when the connection has no seller ID.
- `amazon_ads_profile_id` (`TEXT`, nullable) — Amazon Ads profile identifier.
- `amazon_ads_advertiser_id` (`TEXT`, nullable) — Amazon Ads advertiser identifier from Amazon Marketing Stream.
- `received_at` (`DATE`, required) — Timestamp when the Amazon Marketing Stream event was received by DataDoe.
- `ad_target_id` (`TEXT`, required)
- `ad_global_target_id` (`TEXT`, nullable)
- `ad_group_id` (`TEXT`, nullable)
- `ad_campaign_id` (`TEXT`, nullable)
- `ad_campaign_type` (`TEXT`, nullable) — Advertising product type from Amazon Marketing Stream. Common values: SPONSORED_PRODUCTS / SPONSORED_BRANDS / AMAZON_DSP. Budget usage may use lowercase product codes such as sp / sb / sd.
- `ad_target_marketplace_scope` (`TEXT`, nullable)
- `ad_target_state` (`TEXT`, nullable) — Target state (for example ENABLED / PAUSED / ARCHIVED).
- `ad_target_is_negative` (`LOGIC`, nullable)
- `ad_target_level` (`TEXT`, nullable) — Target level. Common values: CAMPAIGN / AD_GROUP.
- `ad_target_created_at` (`DATE`, nullable)
- `ad_target_updated_at` (`DATE`, nullable)
- `ad_target_status_delivery_status` (`TEXT`, nullable)
- `ad_target_status_delivery_reasons` (`JSON`, nullable, BigQuery only) — Delivery reasons list from Amazon Marketing Stream. Available only in direct BigQuery integration. — available in BigQuery only — cannot be requested in exports / MCP `exports_create`
- `ad_target_type` (`TEXT`, nullable)
- `ad_target_bid_value` (`NUMBER`, nullable)
- `ad_target_bid_currency` (`TEXT`, nullable) — Currency code for the target bid.
- `ad_target_keyword_match_type` (`TEXT`, nullable)
- `ad_target_keyword_local_language` (`TEXT`, nullable)
- `ad_target_keyword_locale` (`TEXT`, nullable)
- `ad_target_tags` (`JSON`, nullable, BigQuery only) — Target tags list from Amazon Marketing Stream. Available only in direct BigQuery integration. — available in BigQuery only — cannot be requested in exports / MCP `exports_create`
- `ad_target_marketplace_configurations` (`JSON`, nullable, BigQuery only) — Marketplace configuration list from Amazon Marketing Stream. Available only in direct BigQuery integration. — available in BigQuery only — cannot be requested in exports / MCP `exports_create`

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Query live via DataDoe MCP `exports_source_get` (connected accounts only), or request rows with `exports_create`.